Working With TYSV
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We understand the importance of strong client communication, rigorous processes and offering outstanding digital products and services. We care about what we create and who we're helping. We create purposefully and uniquely, and we strive to wow our clients and their customers.
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It's very important that we get along. This is something we highly value when working with a client or a creative associate. Trust, respect and relatability are key. These qualities bring out the best in everyone, so even if there are issues and bumps to face, there's a solid foundation to fall back on.
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Website Videos
Product/Service Spotlight Videos
Customer Testimonial Videos
Behind-the-Scenes Videos
Ads
Product/Service Spotlight Videos
Customer Testimonial Videos
Behind-the-Scenes Videos
Ads
Website VideosWebsite videos are the most important video assets for businesses to have. Tell Your Story Videos can offer several types of website videos depending on the viewer audience and goal.
Banner Video: At the top of your website is a container that spans the width of the website. This is called a banner and it's prime real estate for your first video. Instead of a static picture, choose a bespoke (silent) video that loops, like Eden West Gourmet did. This brief video highlights your business and is the first video asset your viewers will see when they land on your homepage. The Tour: 30-45 second video. A tour of your store or facility with music being an important element, keeping the viewer watching as the song is played through. Uptown Dawg has chosen to go with this option for all three of their store videos. They also own the Tru Earth Retail store now called Eco Collective by Tru Earth. A similar video was created for them as well. Their goal is to show new customers what they can expect to see when they go inside. The Tour Plus: Up to 1.5 minute video. This is a tour, plus a voiceover narration by me, text titles/effects, music, animated transitions and YouTube thumbnail. modernbathrooms.ca chose this video and many more over the last three years. Documentary Style Interview + B-roll: This is a video with one or more interviews, is approximately 1-3 minutes in length, with b-roll, text titles/effects, animated transitions, music and YouTube thumbnail. |
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Spotlight Videos
Spotlight videos highlight a particular product or service and go a little deeper than a general sweep where many products are shown. modernbathrooms.ca decided to showcase one of their more popular products while breaking down all the features and benefits of their vanity packages unique to their business. They now choose this type of video regularly to showcase other products in their online store. Their audience is both the end user and contractors. moderbathrooms.ca is seeing that videos are sticky content. They keep their audience engaged for longer on their site. The decision of who to buy from becomes a lot easier.
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Customer Testimonials
The client testimonial video or social proof video is one of the most powerful ways to encapsulate what you do and why you do it, sometimes better than how you could describe yourself. It's certainly more trustworthy when it comes from a true fan. Here are some examples from branding and boudoir photographer Michele Mateus' first exhibit event. Her clients were more than happy to sing her praises. Their responses were genuine as they didn't know the questions in advance.
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Behind-the-Scenes/Event Captures
Eden West Gourmet owner Valentine Kitamura often has her hands full as one of the chefs at her gourmet food and cooking school store. It can be difficult for her to take her own videos while cooking and teaching a class. Videos like these are brilliant at showcasing what Valentine does so well and allows her to concentrate on her class. Sometimes the client wants to control the audio so they can add their own Instagram music. We can also create with the music built-in, controlling all audio levels so that they can be used as ads.
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Social Media Campaigns
We approached WeDoLaundry as we noticed they weren't yet using videos on Social Media and we could see a way for them to start doing that. The first three videos were created as a series, with Wakad, the driver, appearing in all three. His personal story was the last in the series. WeDoLaundry placed them on all of their Socials and LinkedIn. When they're ready, they can also be used as ads to drive customers to their website. As they refer to themselves as the "Uber of Laundry", they're excited to continue showing how their use of tech simplifies getting laundry done, when you have better things to do.
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Ads for Google, Facebook & Instagram
Once an opportunity available only for big brands and known as a commercial, is now open to any size business and known as a video ad.
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Our Process
The first step in on-boarding a new client is to meet over a recorded Zoom call. We discuss the client's video needs which sometimes changes as we talk more in-depth about video and what video can accomplish. We discuss the process and their participation requirements. If we're a good fit, we continue to the next step, where we send the client a creative brief to fill in along with a date for our next Zoom meeting and go over the answers.
After this meeting, we create a high level video proposal from the learnings of the creative brief, with next steps and my contract with payment terms. Once approved, signed and deposit secured, we begin the process of coordinating dates, people, location and shot lists. With the agreed proposal as our guide, we shoot and edit the video. It goes very quickly and smoothly, with the first draft usually being the final. To date, we've only had two minor changes to all of the videos we've created for our clients.
After this meeting, we create a high level video proposal from the learnings of the creative brief, with next steps and my contract with payment terms. Once approved, signed and deposit secured, we begin the process of coordinating dates, people, location and shot lists. With the agreed proposal as our guide, we shoot and edit the video. It goes very quickly and smoothly, with the first draft usually being the final. To date, we've only had two minor changes to all of the videos we've created for our clients.
Our Pricing
We aren't the most expensive video company and we aren't the cheapest. Our pricing strategy is that we would rather have our clients return for more videos, then to charge hugely for one video and never see them again. As there is a deep dive in understanding our clients and their customers up front and especially while creating a video, we would rather that trust and relatability bond endure and grow throughout a long, fruitful relationship.
