You’ve decided to create an online course and a big part of that course will take place in a private Facebook group where you plan on supporting your program participants with information, tips and advice. You plan to write a daily post to do this. The Facebook Live button is there teasing you with the idea that maybe a live video would be more engaging. Even if the participants aren’t live with you at that moment, they can play the video later on. Can you do it? You’re not trained in broadcasting. What if you mess up?
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Katie Currie on Shop Talk
Watch Video: Running an online course and all that it takes.
This was the scenario faced by Katie Currie, a registered holistic nutritionist from Charlottetown, Prince Edward Island. Katie decided to run her first online course called "10 Day Fall Reset" in September 2020. Never having created an online course before, there were a lot of details to be ironed out.
The program plan was a sizeable undertaking including creating the meal plans and the how-tos for participants so that the user experience would be enjoyable and seamless. When it came to the Facebook group, Katie eventually decided that recording a live video was the way to go.
Not only were her videos engaging, they were incredibly informative, as day-by-day she unlocked the connection between the why, what and how of good digestive health. Each of the ten days Katie was able to go live for an average of six minutes. Video topics included gut health, immune system support, balancing blood sugars, hormonal health and liver health. If Katie had chosen to write about these important aspects of her program, there wouldn’t have been the amount of depth and detail she was able to give doing live video, which also resulted in giving Katie a stronger platform as an expert in her field.
Did Katie mess up? No, she didn’t. She came prepared and because Katie pursues her passion as her career, she’s able to continue to create programs that have all the right stuff: great content, superior engagement and a satisfied client base who keep coming back for more.
About SHOP TALK
There are millions of small businesses in the world. Most are led by founder entrepreneurs. In common among them is a drive and a desire to learn and push boundaries.
Small business owners are fierce. And they have the courage to face the odds of building successful businesses that endure. It’s not easy.
This video podcast hopes to capture the truth of business building, the behind-the-scenes look at well earned wins and tough lessons, and what we’re all trying to do, which is to follow our passion and share our passion with others.
Louanne Midgley is the author and host of Shop Talk as well as the Founder and Creative Director of Tell Your Story Videos.
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