What do you do when an existing product doesn’t solve your problem?
You may think about how you would change it to make it better, but that's usually as far as it goes.
This was not the case with Wendy Armbruster. There must be a better way, Wendy thought, when she needed to pump occasionally in order to feed her baby. Wendy was a working mom and as such couldn’t always be available for breastfeeding. Out to solve her own poor user experience with existing pumping bras, Wendy engineered a much better, hands-free pumping bra, unwittingly creating a new product. Launched in 2008, Snugabell and the patented and award winning PumpEas󠅴e® Hands-Free Pumping Bra is a category favorite for the fourth trimester market worldwide.
Wendy shares her story.
Wendy Armbruster on Shop Talk
Watch Video: Pumpin' Mamas - When You Need to Pump for Your Baby, Do it Hands-Free!
About SHOP TALK
There are millions of small businesses in the world. Most are led by founder entrepreneurs. In common among them is a drive and a desire to learn and push boundaries.
Small business owners are fierce. And they have the courage to face the odds of building successful businesses that endure. It’s not easy.
This video podcast hopes to capture the truth of business building, the behind-the-scenes look at well earned wins and tough lessons, and what we’re all trying to do, which is to follow our passion and share our passion with others.
Louanne Midgley is the author and host of Shop Talk as well as the Founder and Creative Director of Tell Your Story Videos.
Contact us at firstname.lastname@example.org