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5/13/2022
The Power of Words How often do you read a book and can clearly imagine it in your mind, visualizing all the little details, what the characters look like, how they sound, even what they’re wearing? Isn’t it magical when this happens? What if your website, blog and social media copy could do the same? Could it help potential clients connect with you on a deeper level, where you can show who you are in a real way, without the jargon, without the hard sales pitch? You don’t write well? Writing and expressing yourself doesn’t come naturally? Most people feel this way. But there is someone who can help you to find the right words and to write more authentically and naturally for your style. Meet Lauren Woodgate, a “word weaving wizardess” and a brand voice coach. Lauren takes us through exactly what brand voice means and how finding it will make all the difference in how you present your business in all your communications. Our conversation covers: - Lauren’s early life as a teacher - Word energetics - Storytelling - Copy that connects - Lauren’s programs - Gaining clarity - Practise - Sharing your benefits - How video and copy work perfectly together - Writing from the heart You can find Lauren on Instagram @lauren_woodgate_ Lauren Woodgate on Shop TalkWatch Video: The Power of Words 5/13/2022
Capturing Moments I want you to meet Xanthe Berkeley. Xanthe is an incredible film maker, stop motion animation artist and lifestyle/portrait photographer who beautifully captures life's moments and teaches others how to as well. With colourful and easy style, Xanthe has an uncanny ability to sense not only what to shoot, but also how to beautifully showcase her life's moments. Xanthe's stop motion animations are superb and as a result she's worked with many well-known UK brands on their social media platforms. It's easy to see why. Xanthe is not only a talent, but a lovely person as well. Many people around the world have been taught by Xanthe. Including me. "I'm just an ordinary person, like you," she says and she means it. A generous teacher and soul, Xanthe shares all that she knows without hesitation. You can find Xanthe on Instagram @xantheb and @createvideoswithxanthe In this video we talk about: - why stop motion animations "stop" the scroll and tell great stories - Xanthe's origin story and her passion for documenting memories - the best way to learn how to create videos - how to attract commercial work - how to learn with Xanthe from her blog, courses and deep support Xanthe Berkeley on Shop TalkWatch Video: Capturing Moments |
About SHOP TALKThere are millions of small businesses in the world. Most are led by founder entrepreneurs. In common among them is a drive and a desire to learn and push boundaries.
Small business owners are fierce. And they have the courage to face the odds of building successful businesses that endure. It’s not easy. This video podcast hopes to capture the truth of business building, the behind-the-scenes look at well earned wins and tough lessons, and what we’re all trying to do, which is to follow our passion and share our passion with others. AuthorLouanne Midgley is the author and host of Shop Talk as well as the Founder and Creative Director of Tell Your Story Videos. Contact us at louanne@tellyourstoryvidedeos.com
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